Overview
The Basic Digital Marketing course offered by IT DigiSkill is designed to introduce students to essential online marketing concepts and digital business promotion techniques.
The course covers digital marketing fundamentals, search engine optimization (SEO), social media marketing, content marketing, email marketing, online advertising basics, keyword research, and website promotion.
Students learn how businesses use digital platforms to reach their target audience, improve online visibility, create engaging content, and understand marketing performance through basic analytics.
Through practical assignments and guided activities, students develop foundational skills for promoting businesses, products, services, and brands online.
This course is suitable for students, beginners, aspiring digital marketers, entrepreneurs, and small business owners who want to build digital marketing knowledge.
What You'll Learn
- Understand the fundamentals of digital marketing
- Identify target audiences and customer needs
- Learn basic search engine optimization (SEO)
- Understand keyword research and website optimization
- Create social media marketing content
- Learn Facebook and Instagram marketing fundamentals
- Understand content marketing strategies
- Learn email marketing basics
- Understand online advertising and paid campaign fundamentals
- Explore website traffic and digital analytics
- Measure basic marketing performance indicators
- Develop a simple digital marketing plan
- Promote products, services, and businesses online
Career Opportunities
Digital Marketing Trainee Digital Marketing Assistant Social Media Assistant SEO Trainee Content Marketing Assistant Social Media Executive Online Marketing Assistant Digital Content Creator Freelance Digital Marketing Assistant Small Business Digital Promotion Assistant
Course Details
- CategoryDigital Marketing
- Duration3 Months
- Eligibility10th Pass preferred. Students, beginners, job seekers, business owners, and individuals interested in digital marketing can apply. Basic computer and internet knowledge is helpful but not mandatory.
- Course Fee₹4,000
- CertificateCertificate of Completion in Basic Digital Marketing (BDM), issued by IT DigiSkill upon successful completion of the prescribed course curriculum and applicable assessment requirements.